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1. Why add Hearing Care to your plan? 
- Number of hearing impaired individuals in the U.S.
- The “Baby Boomers” and aging of the population.
- Improving the quality of life for your members.
- Retain current and attract new members
One in every ten (30 million) Americans has hearing loss. As baby boomers reach retirement age starting in 2010, this number is expected to rapidly climb and nearly double by the year 2030.
Among seniors, hearing loss is the third most prevalent, but treatable disabling condition, behind arthritis and hypertension. The vast majority of Americans (95%) with hearing loss can treat their hearing loss with hearing aids. Only 5% of hearing loss in adults can be improved through medical or surgical treatment.
There are 76 million “Baby Boomers” (ages 40-58 yrs of age), which makes up 28% of the total population in the United States. These boomers make up a significant portion of our current work force and 10,000 per day are turning 60 years old.
Almost one-fourth of these individuals said their hearing loss is affecting their success in the workplace and their earning potential. The areas of their work that are most affected are hearing and understanding phone calls and conversations with co-workers.
40% of the individuals who reported having a hearing loss said it has affected their home life in many ways, such as having conversations with loved ones. 65% said they have trouble hearing the television. Watching TV with others and social gatherings are the areas that Boomers with hearing loss avoid most.
Hearing is one of the basic ways we communicate and interact with each other. Undetected hearing loss can have serious consequences. According to an independent survey, people with undetected hearing loss are more likely to report depression, anxiety, paranoia, emotional problems, and reduced social activity.
The survey concluded that people who treat their hearing loss have better relationships with their families, improved mental health, greater independence, healthier lifestyles a stronger feelings of security and are more productive in the workforce.
Treating hearing loss in active employees or retirees may reduce overall health expenses for the health provider that offers a hearing health care program.
Differentiate your plan from your competition with a hearing care program for your members. Adding a no cost Beltone Hearing Care program will save your members money and help your organization’s growth.
