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New Beltone Rely provides premium hearing aid experience at an affordable price
The newest addition to the Beltone hearing aid portfolio, Beltone Rely delivers proven hearing technology, leading rechargeability, connectivity and at-home hearing care support. This enables people to connect with others at a time when it’s most needed.

(Glenview, Ill.) – February 1, 2021 — Beltone (, the nation’s leading hearing care retailer with approximately 1,500 locations in North America, today introduces Beltone Rely, a full collection of hearing aids offering proven technology and advanced features and services normally only available in premium-priced hearing devices.  

According to the National Institutes of Health, nearly 30 million U.S. adults with hearing loss could benefit from using hearing aids, but don’t use them. While untreated hearing loss has physical, social, emotional and mental health implications, less than one in three of adults with hearing loss aged 70 or older has ever used a hearing aid; with even fewer adults (16 percent) under 70 ever using them.  Cost is often cited as a reason for not treating hearing loss.   


Beltone is taking active steps to help people connect with loved ones and the world around them with the launch of Beltone Rely. Based on an advanced chip platform that delivers clear, natural sound quality, Beltone Rely is packed with some of the latest technology, including leading rechargeable options that deliver 30 hours of power on one charge.

“Too many people are leaving their hearing loss untreated, having limited financial means to justify the investment,” says Beltone President Mike Halloran.  “Beltone Rely is a great new option if you are just getting started with hearing aids or want to upgrade with an advanced solution at an affordable price. Now more people can get the best hearing care, which will help them stay in touch with others and participate fully in life.”

Beltone Rely also allows direct streaming of calls, music and other audio connecting to Apple® and Android™ devices, while preserving battery life using the latest Bluetooth® Low Energy streaming technology available. 

Beltone Rely has an easy-to-use phone app that further enhances the hearing experience and can connect with a range of wireless accessories for extra help in challenging listening situations or to stream sound from a TV.

With the current pandemic restrictions, the Beltone HearMax App even allows Beltone hearing care professionals to hold video consultations and make real-time adjustments via a smartphone, without the need to visit the clinic.  

Beltone Rely is available exclusively at Beltone hearing centers nationwide. It joins the revolutionary Beltone Imagine in the strongest collection of Beltone hearing aids yet, offering proven, premium products for any lifestyle at an affordable price.  Low monthly payments are available at participating locations. Every purchase automatically includes BelCare, a lifetime care and protection service available only with Beltone.  

Every Beltone location has put stringent COVID-19 precautions into place.


About Beltone

Chicago-based Beltone is part of the GN Group. Beltone provides industry-leading products, services, and support in more than 1,500 offices across North America. Beltone remains the most trusted brand among adults aged 50 and older. 

About GN Group

The GN Group enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions. 

150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. Founded in 1869, the GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO). 

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© 2021 GN Hearing A/S. All rights reserved. ReSound is a trademark of GN Hearing A/S. Beltone is a trademark of GN Hearing Care Corporation. Apple, the Apple logo, iPhone, iPad and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google LLC. Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc.