(January 16, 2014) Chicago, IL – Beltone, a leader in hearing aids for over 70 years, has announced that the Beltone Promise™ Hearing Aid was selected to be worn by Morgan Freeman in the upcoming Richard Loncraine film, Life Itself. Life Itself, a comedy based on the Charlie Peters screenplay adaptation of Jill Ciment's novel, Heroic Measures, is about an older New York couple who decide to put their Brooklyn walk-up of 40 years on the market.
“We're excited to see one of our award-winning Beltone products making its Hollywood debut,” said Beltone President Todd Murray. “With over 34 million Americans experiencing hearing loss, it's great to see that Hollywood is shining a spotlight on this issue for those who live with it.”
The Beltone Promise is a virtually invisible hearing aid that wirelessly receives sound directly from TV, cell/home phone, stereo, PC and iPod®, via an industry-leading 2.4 GHz signal. The hearing aid is patterned after the ear's natural ability to smoothly adapt to changing listening environments. It uses an advanced micro-processor circuitry to let the user seamlessly adjust to their surroundings as they move throughout their day. Beltone Promise Hearing Aids come with many features that can be personalized to the user's lifestyle and hearing needs.
Life Itself, currently in production, is scheduled to be out in theaters in the Fall of 2014.
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