Close What are you looking for? Beltone announces launch of two new hearing aids as part of continued dedication to patient care

August 16, 2022

Beltone Achieve™ offers surround sound for a more natural hearing experience, while the Beltone Imagine™ Custom Completely-In-Canal (CIC) offers a discreet, simple hearing solution

BALLERUP, Denmark Beltone, debuted two new hearing aids today, Beltone Achieve and Beltone Imagine Custom CIC. These hearing aids were designed and engineered with advanced hearing technology to offer more benefits to users so hearing loss doesn’t have to slow them down.

“Our goal is to encourage more people to treat their hearing loss sooner as there are options available for everyone, which is why we continue to create a strong portfolio of solutions,” explains Beltone President, Mike Halloran. “As hearing aid technology evolves, we continue to listen to the requests of patients and health care professionals to address their needs and are excited to be able to offer two innovative new hearing solutions that fit these demands.”

While most traditional hearing aids are limited to focusing on sounds directly in front of you, the new Beltone Achieve hearing aids use surround sound technology to help you hear what is happening in front, back, above and below. Featuring best in class technology, Beltone Achieve provides the ultimate natural hearing experience for those with mild-to-severe hearing loss along with seamless connectivity to wireless devices, up to 30 hours of battery life on a single charge, all-day comfort, and are weather and sweatproof for active lifestyles. Additionally, the surround sound provided by the hearing aids helps improve situational awareness so you can feel confident and tuned in to what is happening around you and make the most of each day.

Why Beltone Achieve?

  • Follow all the action with surround sound as it increases your ability to track the sounds moving all around you
  • Heightens sound clarity with a 150% improvement in speech understanding in loud environments
  • Delivers a natural perception of your own voice providing less distraction during conversations
  • Tailored connectivity for crystal clear phone calls, streaming, and hands-free calls with iPhone and iPad* and direct streaming from Android smartphones
  • Available in the popular Receiver-in-Ear (RIE) style and in eight inclusive color options

For those looking for a discreet hearing aid option, the new Beltone Imagine Custom CIC hearing aids are a perfect solution for those with mild-to-severe hearing loss who want a simple and easy to use device. As our smallest hearing aid model, they fit comfortably and completely in the ear canal for all-day wear and are designed to work with your unique ear shape to facilitate a more natural sound.

Additional Beltone Imagine Custom CIC features:

  • So discreet it is unlikely anyone will realize you are wearing them
  • Simple and easy to use, just put in your ear canal and go
  • Weather & sweatproof and naturally shielded from wind noise, great for active lifestyles
  • Available in five different Blend-In™ colors and In-Style™ Anthracite

Beltone Achieve and Imagine Custom CIC will be available at US Beltone locations nationwide beginning August 25, 2022 and will be rolled out globally. Learn more at

*Beltone Achieve hands-free calls are compatible with iPhone 11 or later, iPad Pro 12.9-inch (5th generation), iPad Pro 11-inch (3rd generation), iPad Air (4th generation), and iPad mini (6th generation), with software updates iOS 15.3 and iPadOS 15.3 or later.

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For more information, please contact:
Press and the media
Lauren Dickerson
Public Relations Specialist

Marie Schleimann Nordlund
Director of PR and Communication
Tel: +45 31 26 37 34

About Beltone
Proudly part of the GN Group, Beltone continues to focus on the needs of our patients through the research and development of innovative new hearing technologies to allow you to hear what truly matters the most. To learn more, please visit

About GN Group
GN Group facilitates communication between people through its intelligent hearing, audio, video, and gaming technology. Inspired by people and driven by our innovation leadership, we leverage technological synergies to deliver unique and increasingly individualized user experiences in our products and solutions.
150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, audio, video and speech, wireless technologies, miniaturization, and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, SteelSeries, Jabra, Beltone, Interton, BlueParrott, Danavox and FalCom in around 100 countries. Founded in 1869, the GN Group employs 7,000 people and is listed on Nasdaq Copenhagen (GN.CO).

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© 2022 GN Hearing A/S. All rights reserved. Beltone is a trademark of GN Hearing Care Corporation. Apple, the Apple logo, iPhone, iPad, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google LLC.