Beltone Launches Online Store

May 18, 2020

America’s ‘Most Trusted’ hearing care retailer opens an online store in wake of COVID-19 pandemic to support patients from anywhere

CHICAGO — Beltone, the nation’s leading hearing care retailer with more than 1,500 locations in North America, announced today that is has launched, an online store driven by conditions created by the COVID-19 pandemic. The new online store offers a full array of hearing care accessories including remotes and TV streaming devices, batteries, charging devices and general cleaning and care products to support patients trying to limit social interactions.

Beltone is currently the only major hearing care retailer offering an online , trusted source of original, direct-from-manufacturer solutions to patients across the country, even where there are no nearby Beltone locations. The site was created in response to Beltone’s hearing aid patients wanting alternative ways to get essential supplies and accessories from the safety and convenience of home.

“The COVID-19 Pandemic is clearly shaping new behaviors,” says Beltone President Mike Halloran. “Especially among older consumers who are becoming more comfortable shopping online and who happen to be the majority of the patients we serve. We’ve built this site for them because they are asking for it.” traffic has doubled during theCOVID-19 pandemic, as more seniors were turning to online shopping due to stay-at-home measures. And more than 7,000 people filled out online forms this spring to receive free hearing aid batteries from the Beltone Foundation.

The Beltone online store will initially sell accessories and supplies. Beltone hearing aids will continue to be fitted and purchased at the store. However, once hearing aids are purchased, Beltone Remote Care Live gives patients the ability to consult with their hearing care professional via video and make hearing aids adjustments in real time, without them having to leave the home. These telehealth appointments can be made from the new online store as well as

For further information, please contact:

Press and the media
Lauren Dickerson
Public Relations Specialist

About Beltone
Celebrating its 80th anniversary, Chicago-based Beltone is part of the GN Group. Beltone provides industry-leading products, services and support for its hearing care network that operates in more than 1,500 offices across the United States and Canada. Beltone remains the most trusted brand for quality products and care among its patients and adults aged 50 and older.

About GN
The GN Group ( enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. Founded in 1869, the GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO).